Aeon Digital Co

Service

SEO, Donor Funnel and performance Analytics

Client

Physicians for Sudan Charity. PASC

Year

2022

Overview

The Physicians for Sudan Charity (PASC) is a nonprofit organization working to provide critical medical and humanitarian relief in war-torn Sudan. With the growing urgency of the crisis, PASC needed to expand its donor base and increase recurring support from both U.S. and global audiences. AEON Digital collaborated with PASC to enhance its digital presence and achieve a significant impact through strategic digital marketing.

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Problem

Before AEON’s intervention, PASC faced three core challenges:

Limited visibility online, with only 193 keywords ranked and barely any presence on search engines.
Very low donor engagement, averaging only $420/month in organic donations.
No clear funnel or targeted campaigns to guide potential donors from awareness to action.

With the war in Sudan escalating and lives hanging in the balance, PASC needed urgent digital transformation to scale donations and reach new supporters effectively.

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Our Solution

AEON Digital deployed a full-funnel, multi-channel digital marketing strategy tailored to PASC’s goals as a nonprofit:

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Defined Target Audience & Donor Funnels

We developed a clear donor persona and designed tailored journeys to guide different supporter types (one-time donors, monthly givers, Zakaat donors, etc.) to optimize landing pages aligned with their intent.

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SEO-Driven Content Growth

Launched monthly SEO landing pages and blog content targeting high-converting keywords.
Built backlinks and improved on-page SEO for visibility in search rankings.

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Technical SEO Enhancements

Optimized site speed, mobile responsiveness, and schema markup to improve user experience and search rankings. Secured 50+ high-authority backlinks from nonprofit and medical relief sites, boosting domain authority by 30%.

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Performance Tracking

Used Google Analytics and Ahrefs to monitor KPIs like organic traffic, keyword rankings, and donation conversions, enabling weekly optimizations for maximum ROI.

Results

AEON Digital’s SEO strategy turned PASC into a fundraising powerhouse. From November 2023 to March 2025, monthly organic donations soared from $420 to $140,125, a jaw-dropping 33,263% increase. Organic impressions jumped from 8,850 to 1,551,914 (+17,436%), and traffic grew from 413 to 32,100 (+7,672%). Keyword rankings exploded from 193 to 7,329, with 1,229 top-10 keywords (+17,457%). Average monthly donations tripled from $19,494 to $58,521 (+200%). Here’s the breakdown: