Aeon Digital Co

Service

SEO, Landing Page Design, Ad Design

Client

Safe Haven Sanctuary

Year

2024

Overview

Safe Haven Sanctuary is a nonprofit organization dedicated to rescuing and caring for farm animals, including cows, sheep, goats, horses, and more. Their mission is to provide lifelong care and a safe home for animals who have been neglected, abandoned, or abused.

When Safe Haven first approached AEON Digital, their website had minimal visibility in search engines, limiting their ability to reach new supporters and donors. Together, we developed a targeted SEO strategy to raise awareness, attract more visitors, and ultimately increase donations to support rescued animals.

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Problem

Safe Haven faced significant challenges at the start:

Zero Organic Traffic: No meaningful rankings or search engine visibility.

Low Brand Awareness: Competing with long-established animal rescue organizations.

Minimal Donations: Lack of online traffic meant limited funding for rescued animals’ care.

Content Gaps: The site lacked educational, SEO-optimized content to inspire supporters and inform potential donors.

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Our Solution

1. Keyword Research & Strategy

Conducted in-depth keyword analysis with Ahrefs to find high-intent, low-competition opportunities.

Targeted long-tail keywords like “tax-deductible farm animal rescue” and “sanctuary for rescued animals” to connect with donor audiences.

2. On-Page SEO Optimization

Optimized all metadata, titles, and headers for the chosen keywords.

Improved site structure for better navigation and internal linking to donation-focused pages.

Enhanced page speed and mobile responsiveness for an optimal user experience.

3. Content Creation & Strategy

Built an SEO-driven blog and landing pages with emotionally powerful storytelling and strong calls-to-action.

Integrated videos and infographics showcase the daily life of rescued animals at the sanctuary.

4. Analytics & Continuous Optimization

Used Google Analytics and Search Console to monitor traffic, keyword rankings, and donations.

Adjusted keyword targeting and content monthly to sustain growth momentum.

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Results

Donation Growth: Monthly organic donations rose from $30 to $27,092 (90,207% increase).

Organic Impressions: Increased from 37 to 273,362 (738,649% jump).

Organic Traffic: Grew from 5 visitors to 4,130 monthly (82,500% increase).

Keyword Rankings: Expanded from 5 ranked keywords to 959 (19,000% growth).

Conclusion

Through AEON Digital’s SEO expertise, Safe Haven Sanctuary transformed from an almost invisible online presence into a powerful fundraising platform. The results speak for themselves: higher visibility, stronger donor engagement, and sustainable monthly donations that help provide food, shelter, and medical care for countless rescued animals.

Ready to increase your nonprofit’s reach and donations? Book a free strategy session with AEON Digital today and see how we can grow your mission.

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