Aeon Digital Co

Service

Strategy, Email, Social Media Marketing

Client

ROMAN USA

Year

2021

Overview

ROMAN USA is a luxury women's clothing brand based in Virginia, known for its elegant designs and loyal customer base. While the brand had strong in-store relationships, it sought to increase online revenue and deepen customer loyalty through more intelligent digital engagement.

Problem

Despite its loyal following, ROMAN USA was not fully capitalizing on its digital channels. The challenges included:

An underutilized email list with limited personalization or automation
Low re-engagement from previous customers
Lack of data-driven campaign structure for seasonal and high-intent buyers
Inconsistent performance across email and SMS platforms

The goal was clear: boost repeat purchases, maximize ROI from owned channels, and create a measurable impact on revenue.

Our Solution

AEON Digital launched a comprehensive email & SMS marketing program designed specifically for fashion e-commerce:

Advanced Email Flows & Personalization

Created custom flows for the welcome, abandoned cart, post-purchase, and win-back campaigns.
Used dynamic segmentation to target high-intent customers and recent buyers.

Performance-Driven Content Strategy

Developed compelling, on-brand visuals and product-driven messaging.
Ran A/B testing on subject lines, send times, and CTA placements for maximum conversion.

SMS Marketing Integration

Integrated SMS touchpoints for flash sales, restocks, and VIP alerts.
Synced with email flows for a cohesive omnichannel experience.

Klaviyo Reporting & Optimization

Closely monitored KPIs via Klaviyo dashboards to continuously optimize for revenue per recipient (RPR), open rate, and CTR.

Results

AEON Digital’s email and SMS strategy transformed ROMAN USA’s e-commerce performance, driving a 122% surge in revenue per recipient. By leveraging custom flows, dynamic segmentation, and performance-driven content, we smashed industry benchmarks. Our Klaviyo dashboards tracked key metrics, showing open rates at 43.17% (35.67% above the industry average), click rates at 1.64% (40.17% higher), and a placed order rate of 3.82% (a staggering 4,675% above average). The table below breaks it down:

These results prove ROMAN USA’s email and SMS channels are now a powerhouse, boosting repeat purchases and customer loyalty far beyond expectations.

Conclusion

By reimagining ROMAN USA's email and SMS strategy, AEON Digital achieved a 122% surge in revenue per recipient, outpacing industry averages by a significant margin. With enhanced flows, engaging content, and performance analytics, ROMAN is now leveraging email as a revenue engine, not just a communication tool.