Our Work
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The opportunity

Why it matters for non-profits

Being found matters less than being found by someone who has already decided to give.

  • Organic visibility. Rank for the searches donors and journalists actually run, not just your organization's name.
  • AI citation. Show up correctly when a donor asks ChatGPT or a Google AI Overview who to give to.
  • Findability at the moment of intent. Capture the donor who searched right after hearing about you.
Smiling girl with friends

39%

of nonprofit website visits still come from organic search

4.5%

of donors use AI chatbots to research causes, averaging a $250 gift

Sources: M+R Benchmarks 2026; Nonprofit Tech for Good 2026

Our specialized method

How we make it work

Search and AI optimization are one visibility program, not two separate projects — the same content and technical foundation feed both Google's index and every AI model's answers.

Step 01 Technical foundation Crawlability, indexability, structured data, schema Step 02 Content & topical authority Pages built around what donors really search Differentiator AI citation engineering Fact-dense, quotable content AI models cite Step 04 Authority & backlinks Press and partner links that Google and AI both treat as trust signals Outcome Search & AI visibility Found at the moment a donor decides to give Feedback loop — rankings, AI citation counts and referral traffic feed back into what gets built next
Step 01

Technical foundation

  • Crawlability and indexability fixed before anything is written.
  • Structured data and schema so a machine can parse what you claim.
  • Nothing ranks and nothing gets cited if it cannot be read.
Step 02

Content & topical authority

  • Pages built around the searches donors and journalists actually run.
  • Topical clusters, not one thin page per program name.
  • Authority earned on a subject rather than rented on a keyword.
Step 03 — differentiator

AI citation engineering

  • Content structured fact-dense and quotable, so a model can lift a claim intact.
  • Your impact figures stated where an assistant will find the current one.
  • We track which prompts return you by name, and which return someone else.
Step 04

Authority & backlinks

  • Press and partner links pursued for relevance, not volume.
  • Both Google’s algorithm and AI models weight these as trust signals.
  • Earned coverage doubles as content the program can cite.
Outcome

Search & AI visibility

  • The donor who searched right after hearing about you actually finds you.
  • Organic and AI-referred traffic tracked through to revenue.
  • Visibility reported as a channel, with a number attached.

Feedback loop — rankings, AI citation counts and referral traffic feed back into what gets built next

Our scope in SEO/AIO

What we offer

01Strategy

Search & AI prompt research

Keyword and AI-prompt research mapped to donor intent, so every page answers a question donors are already asking.

04Operations

Visibility & revenue reporting

Organic and AI-referred traffic tracked through to gifts, and reported monthly as a fundraising channel alongside your share of AI answers.

02Data

Technical SEO & AI citation tracking

A technical audit, Core Web Vitals fixes and schema markup on key templates, plus tracking of where AI answers cite you, prompt by prompt.

03Creative

Content built to be cited

Pages written with direct answers, FAQs and clear entities so answer engines can quote them, and with a donation path for when donors click through.

Case studies

Our recent work examples

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If you don't know whether AI assistants recommend you or a competitor, that's the first thing to fix.

Tell us what you're already ranking for. We'll show you the gap between search visibility and AI visibility, and what closing it is worth.