Social Media Growth Services

An audience is only an asset if it shows up when you ask.

We grow nonprofit audiences on Meta, LinkedIn and YouTube, and bring in trusted creators to carry your message further, with a clear path from the feed to the donation form.

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The opportunity

Why it matters for non-profits

Reach on its own pays for nothing. Social earns its budget when someone who found you in a feed ends up on your donation page.

Built for the platform. Reels and Shorts for discovery, LinkedIn for corporate partners and major donors, YouTube for the long story. One post copied to every channel doesn't do any of those jobs.
Borrowed trust. Creators your supporters already follow introduce you to audiences you can't reach on your own budget.
A trackable route to giving. Every post points somewhere you own: a landing page, donation form or email signup, tagged so the gift is attributed.

52%

of nonprofits worked with social media influencers in 2024

42%

drop in revenue from on-platform Facebook Fundraisers, now 0.2% of online revenue

Source: M+R Benchmarks 2025, Social Media & Influencers

Our specialized method

How we make it work

Organic content, paid amplification and creator partnerships run as one calendar, pointed at one campaign goal at a time.

Step 01

Channel strategy

Meta for reach, LinkedIn for corporate partners and major donors, YouTube for the long story.
A calendar built around your appeal dates and awareness days.
One campaign goal at a time, so every channel has a job.

Step 02

Content & community

Platform-native posts: Reels, Shorts, carousels and LinkedIn articles.
Replies and DMs managed daily, not weekly.
Posts tagged so every click can be traced to a gift.

Step 03 — creators

Creator amplification

Influencers shortlisted by audience fit, not follower count.
We brief, contract, approve and check disclosure on every post.
Borrowed trust that reaches audiences your budget can't.

Step 04

Paid boost & retargeting

Top organic posts boosted to look-alike audiences.
Warm viewers retargeted with the ask.
Spend follows what already works organically.

Outcome

Followers who give

A tagged path from feed to a page you own.
Gifts attributed to the post or creator that drove them.
Next week's calendar set by what converted.

Feedback loop — engagement, click and gift data from each post sets the next week's calendar.

Our scope

What we offer

01Strategy

Channel & campaign planning

A content calendar for Meta, LinkedIn and YouTube, built around your appeal calendar and awareness days.

04Operations

Community & creator management

Daily community management, influencer sourcing, briefs, contracts, disclosure compliance and post approvals.

02Data

Attribution & reporting

UTM-tagged links, Meta pixel events and monthly reporting on reach, engagement rate, click-through and gifts.

03Creative

Platform-native content

Reels, Shorts, carousels, LinkedIn thought-leadership posts and YouTube edits, made for how each feed is actually watched.

Influencer marketing

Creators who can carry your message

We shortlist creators by audience fit, not follower count, then brief, approve and track every post back to gifts.

One creator post, traced to gifts

120KReach

4.6% engage

5.5KEngaged

11.6% click

640Link clicks

8.1% give

52Gifts

Illustrative path for a single Micro-creator post with a tagged link. Real numbers come from your campaign.

New audiences

People who have never seen your page, introduced by someone they follow.

Borrowed trust

A recommendation from a creator they know carries weight a cold ad does not.

Tagged links

Every post carries its own link, so each gift is credited to the creator who drove it.

Pick the tier by the job, not the follower count

Nano1K–10K followers

Reach

Audience trust

Close-knit communities and diaspora circles

Micro10K–100K followers

Reach

Audience trust

Faith, health and lifestyle niches with real conversations

Mid100K–500K followers

Reach

Audience trust

Appeal launches that need reach and credibility

Macro500K+ followers

Reach

Audience trust

Awareness moments and corporate partners

Relative and illustrative: smaller creators reach fewer people but are trusted more.

In practice

Where it makes the difference

GivingTuesday is three weeks out and your Instagram reaches the same 4,000 people every post. Three faith and community creators introduce your appeal to 600K people who've never heard of you.

A corporate partner wants proof of impact before renewing. A LinkedIn series from your field team gives their CSR lead something to share internally.

Your YouTube channel has 40 videos and no subscribers. Cutting them into Shorts with an end-card ask turns an archive into a discovery channel.