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The opportunity

Why it matters for non-profits

A visit that doesn't convert isn't a marketing failure — it's usually a build failure.

  • Conversion, not just design. Every page built around the donate action.
  • Mobile-first. Built for where most traffic already is, not retrofitted after the fact.
  • Speed & accessibility. A slow or broken form loses the gift before anyone reads your mission.
Smiling boy in a community program

88%

of donation-link clicks never complete a gift

52%

of nonprofit traffic is mobile, but only 28% of revenue

Sources: Positive Equation; M+R Benchmarks 2026

Our specialized method

How we make it work

A website and its donation flow are one system — homepage, landing page and give-form all have to work together, or the whole thing leaks.

Step 01 Conversionaudit Find where visits leak,page by page Step 02 Donation flowdesign Fields, payment options,friction removed Differentiator Mobile-firstbuild Built for the device mostdonors actually use Step 04 Performance &accessibility Page speed and CoreWeb Vitals Outcome Visits become gifts The same traffic, fewer donors lost on the way to the form Feedback loop — analytics and on-site behavior data feed back into the next round of conversion fixes
Step 01

Conversion audit

  • Every page between arrival and confirmation measured for drop-off.
  • The leak is located before anything is redesigned.
  • You get the number the current build is costing you.
Step 02

Donation flow design

  • The give-form itself: field count, defaults, payment options.
  • Friction removed step by step, starting with the largest abandonment point.
  • Recurring offered as a real choice, not a checkbox nobody sees.
Step 03 — differentiator

Mobile-first build

  • Designed for the device most donors actually use, not scaled down from desktop.
  • Closes the gap between 52% of traffic and 28% of revenue.
  • Tested on real phones, including the older ones still in the traffic mix.
Step 04

Performance & accessibility

  • Page speed and Core Web Vitals, so the site does not lose donors before it loads.
  • Accessible forms and contrast, because a gift blocked is a gift lost.
  • Monitored after launch, not checked once at handover.
Outcome

Visits become gifts

  • The same traffic produces more completed donations.
  • Reported on completed gifts, not pageviews.
  • On-site behavior decides which fix comes next.

Feedback loop — analytics and on-site behavior data feed back into the next round of conversion fixes

Our scope

What we offer

01Strategy

Audit & flow mapping

A conversion audit and donation-flow map before design starts, so the build fixes a known problem.

04Operations

Speed, access & integration

Performance and accessibility work, plus clean donation-platform and CRM integration.

02Data

Analytics on completed gifts

Measurement tied to completed gifts, not pageviews — including where the form is abandoned.

03Creative

Responsive design

Responsive design built around the give action, from the homepage down to the confirmation screen.

In practice

Where it makes the difference

01

A GivingTuesday spike hits your site and the donate button doesn't render correctly on half the phones landing on it.

02

Someone clicks a donation link from an email and abandons the form on step two — the build fixes the actual leak.

03

Your homepage looks fine on desktop, but most of your traffic is mobile and can't find "Donate" without scrolling three screens.

Case studies

Our recent work examples